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Savoy #236

Smart Impression

Tuesday July 15, 2014

MYM tag

 

Giving Pledge

 

Olsen Violins

 

As is the case with many great discoveries, Letterpress printing as it is practiced today (with impression,) is the result of accident. Traditionally, anything more than the kiss of type to paper was considered an error that required adjustment. While other forms of printing became faster and more convenient, Heidelberg presses became more or less obsolete. These presses may not have been built to keep up with digital, but they are the perfect tool to print with impression, which has given them an even more elevated status than when they were new.

Modern Letterpress adds a dimension to printing that is unique. Print can be experienced by touch as well as just sight. With that in mind, it is tempting to push the impression to its absolute limit, but a smart printer knows that it’s far better to choose the appropriate amount of “push” for job. Impression for Impression’s sake is an amateur mistake.

Taking a nuanced approach to impression requires addressing a few things.

First, the designer must take a few steps to make the piece look great when printed. Make sure that the letter spacing and leading is exaggerated. This helps with legibility when the words arepressed into the sheet and prevents the lines of type from looking like solid valleys between the leadingAlso, consider the design as a whole. Does any artwork back up to the artwork onthefront? If so, the impression from one side will negate the impression on the other in the places where the artwork backs up.

Secondly, the printer must evaluate the design and decide how to pack the tympan of the press to get the best-looking impression. Packing with soft paper will give the printed artwork a deep impression with soft shoulders, while packing with hard film will give a more refined impression with harder shoulders. These are generalizations of course, and all depend on variables in the job as a whole and the paper on which it’s being printed. Many jobs require complex packing arrangements that bring out the best in the different elements of the design.

Our Heidelberg presses are the best in the biz, and with great power comes great responsibility. We approach each letterpress piece we print with care and we’ll always choose the smartest way to make it look it’s best.

Edge Painting: Ubiquitous Unicorn of Printing

Thursday May 22, 2014

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Since the dawn of thick paper stock, printers and designers have looked with wonder at a tall stack of finished cards and mused about how to jazz up that 200# canvas. Edge painting has exploded in popularity in recent years and we can’t wait to see more of it at Evolution Press!

Edge painting is a true pleasure to see. A thick business card with foil or letterpress on the front is begging for a bright painted edge to really set it off. When stacked, they have a bold presence that is undeniable, but the real beauty of edge painting is the subtle pop of color that is evident while holding a single card in your fingers

We thought a good approach this unicorn of the fine printing world is to answer some questions about edge painting.

Q: Can you edge paint other sizes than business cards?

A: Sure, we also edge paint all sizes of Invitations.

Q: Can you match pantone colors with edge painting?

A: Oh yeah. We’ll custom mix your color every time we paint so we can be sure it matches your Pantone color.

Q: What about metalics? Do they look good?

A: Yep, metalics look great too. The ink actually has metal flake in it. It’s got a glittery matte look. But if a mirror-like reflective metallic is what your looking for, you should go with our foil edge guilding services.

Q: Can you edge paint a black business card?
A: Yes. Edge painting gives a really nice opaque look to the color, so the paper stock that’s getting painted can be dark or light.
If you have a print project that requires Edge painting we would love to hear from you!, to get in touch just click the button at the top of our website.

Nordstrom’s PONCHO

Friday February 25, 2011

Nordstrom Marketing designed this exclusive invitation for Poncho and we think it has the WOW factor a deboss can deliver. To ensure maximum deboss WOWness for the logo we went with a copper die, which has very hard chiseled edges that allow for a super clean impression. Paper was also key: something too light would tend to buckle, so we used Savoy 236# cover from Reich Paper. 236# Savoy is super heavy and is 100% cotton, this was the first job run on the new 236# Savoy cover and we were really impressed how it absorbed the deboss strike.