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220# lettra

Edge Painting: Ubiquitous Unicorn of Printing

Thursday May 22, 2014

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Since the dawn of thick paper stock, printers and designers have looked with wonder at a tall stack of finished cards and mused about how to jazz up that 200# canvas. Edge painting has exploded in popularity in recent years and we can’t wait to see more of it at Evolution Press!

Edge painting is a true pleasure to see. A thick business card with foil or letterpress on the front is begging for a bright painted edge to really set it off. When stacked, they have a bold presence that is undeniable, but the real beauty of edge painting is the subtle pop of color that is evident while holding a single card in your fingers

We thought a good approach this unicorn of the fine printing world is to answer some questions about edge painting.

Q: Can you edge paint other sizes than business cards?

A: Sure, we also edge paint all sizes of Invitations.

Q: Can you match pantone colors with edge painting?

A: Oh yeah. We’ll custom mix your color every time we paint so we can be sure it matches your Pantone color.

Q: What about metalics? Do they look good?

A: Yep, metalics look great too. The ink actually has metal flake in it. It’s got a glittery matte look. But if a mirror-like reflective metallic is what your looking for, you should go with our foil edge guilding services.

Q: Can you edge paint a black business card?
A: Yes. Edge painting gives a really nice opaque look to the color, so the paper stock that’s getting painted can be dark or light.
If you have a print project that requires Edge painting we would love to hear from you!, to get in touch just click the button at the top of our website.

Elegant Party Accents

Tuesday February 8, 2011

Nothing enhances a celebration quite like a collection of letterpress printed Drink Coasters. This featured collection was designed and printed in-house, with the festive holiday spirit in mind. We chose 220# Crane’s Crest 100# Cotton paper for its stability and thickness.At double the weight of their standard 110# sheet, the letterpress impression is especially emphasized with depth and texture.In addition to its soft look and touch, Crane’s Crest 220# has stability, which is especially important for a Coaster project.

The darker paper used was Eskaboard – a heavy duty kraftboard that has the appearance of chipboard, but with more sturdiness and a more calandered surface area. Eskaboard – like 220# Crane’s Crest – has the ability to stand up to the demands of use and handling, while retaining a luxurious look and feel.