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179# cranes crest

Edge Painting: Ubiquitous Unicorn of Printing

Thursday May 22, 2014



Since the dawn of thick paper stock, printers and designers have looked with wonder at a tall stack of finished cards and mused about how to jazz up that 200# canvas. Edge painting has exploded in popularity in recent years and we can’t wait to see more of it at Evolution Press!

Edge painting is a true pleasure to see. A thick business card with foil or letterpress on the front is begging for a bright painted edge to really set it off. When stacked, they have a bold presence that is undeniable, but the real beauty of edge painting is the subtle pop of color that is evident while holding a single card in your fingers

We thought a good approach this unicorn of the fine printing world is to answer some questions about edge painting.

Q: Can you edge paint other sizes than business cards?

A: Sure, we also edge paint all sizes of Invitations.

Q: Can you match pantone colors with edge painting?

A: Oh yeah. We’ll custom mix your color every time we paint so we can be sure it matches your Pantone color.

Q: What about metalics? Do they look good?

A: Yep, metalics look great too. The ink actually has metal flake in it. It’s got a glittery matte look. But if a mirror-like reflective metallic is what your looking for, you should go with our foil edge guilding services.

Q: Can you edge paint a black business card?
A: Yes. Edge painting gives a really nice opaque look to the color, so the paper stock that’s getting painted can be dark or light.
If you have a print project that requires Edge painting we would love to hear from you!, to get in touch just click the button at the top of our website.

Jeff Brink Business Cards

Monday April 23, 2012

The architectural lines are letter-pressed to provide a both impression and elevation within the soft cotton stock. Production included offsetting pms 2965 on179# Cranes Crest, the architectural lines were letter-pressed in pms 2965 and followed up with a foil pass in matte silver. The flip side of the card was letterpress in pms 2965 and pms 877 with a final treatment of silver gilding.


Thursday February 10, 2011

Innovation was well represented on this dramatic card design created by our friends at Graphiti Associates. The paper needed to standup to Five passes so for stability our choice was 179# Crane’s Crest Cover. First, they went through our Offset Press for a flood with reversed out type. We then had the cards laser cut. After that, they were letterpress printed 2 colors and diecut to add the final touch of rounded corners.